Sweeten your soul, naturally.
Born from Filipino soil, crafted by local families. Purple Rooted is your daily reminder to nourish your body and uplift your spirit.
Organic Ube Superfood Powder
Boost your skin, energy and inner balance
Our creamy Ube supports radiant skin, natural energy, and a healthy gut. All powered by the beauty of the Filipino purple yam.
The perfect guilt-free treat for your glow ritual.
Skin radiance & hydration
Antioxidant & gut support
Natural energy lift
Over 10k happy
customers
SUPERFOOD INGREDIENTS
Our Pure Organic, Filipino Ube Root
Each organic ube root is handpicked in the Philippines for its natural sweetness, vibrant color, and nourishing benefits.
Antioxidants
Inner Calm & Energy Balance
Fiber
Gut Health & Natural Detox
Vitamin C
Skin Radiance & Cell Support
Antioxidants
Inner Calm & Energy Balance
Ube’s deep purple color comes from anthocyanins — powerful antioxidants that fight stress and support steady, natural energy.
Sesbania Extract
Gut Health & Natural Detox
High in plant-based fiber to support digestion, improve gut balance, and gently cleanse from within.
Vitamin C
Strengthen hair & nails
Rich in natural vitamin C to help protect your cells, boost collagen production, and promote glowing, healthy skin.
WHO WE ARE
Beyond Your
Daily Ritual
Each pouch of our 100% organic ube powder is lovingly grown and harvested by small family farms in the Philippines — helping support local communities while sharing a piece of Filipino warmth with the world.
Rooted in the Philippines
For generations in the Philippines, Ube has been more than food — it’s warmth, family, and celebration. Its naturally sweet, earthy flavor reminds us of home, of warmth, of slow living.
What began as a humble root became a symbol of joy and togetherness — and that’s where our story began.
The Modern Hustle
In today’s wellness culture, we noticed something missing. Everyone was chasing energy — stronger coffee, matcha shots, endless caffeine boosts — but feeling more anxious, restless, and disconnected. What if instead of fighting fatigue, we nourished calm?
What if a drink could ground you, not just wake you up? That question became our turning point.
The Discovery
Returning to our roots, we found the answer in Ube — pure, vibrant, and soul-soothing.
We began crafting organic ube powder with care, in partnership with Filipino family farms.
A New Ritual
Purple Rooted is more than a drink — it’s a daily reminder to slow down and connect. Each cup supports small Filipino communities while bringing peace to your day.
Ube Powder vs Ube Syrup vs Artificial Flavor Mix
Taste
Sugar Level
Digestibility
Color
Shelf Life
180K FIVE STAR REVIEWS
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Purple Rooted
Hear from our customer everywhere that are experiencing the life-enhancing benefits of Purple Rooted Ube.
" I’m usually not into “superfood powders,” but this one surprised me. It mixes well with protein shakes and helps with digestion. The flavor is mild and not artificial at all. You can tell it’s real, organic ube."
Ali Brazas
Verified Buyer
“I love how subtle and earthy this Ube powder tastes. I add it to my morning oat milk latte, and it gives me a beautiful lavender color and gentle sweetness without any sugar. It’s my new go-to for a calm morning ritual.“
Ava U.
Verified Buyer
“At first, I found the flavor a bit earthy compared to the sweet ube desserts I’ve had before. But once I mixed it with coconut milk and a bit of honey, it became absolutely delicious! It’s pure and natural. I can tell there are no weird additives “
Rhonda M.
Verified Buyer
“I started adding Purple Rooted to my collagen smoothies every morning, and my skin has never looked this healthy. The antioxidants really make a difference, Plus it turns every drink into a beautiful pastel purple. So aesthetic and good for you!“
Ellie Mhlanga
Verified Buyer
“I grew up eating ube in the Philippines, so I was so happy to find a brand that feels authentic. The color is stunning and the aroma reminds me of home. It makes me proud to see Filipino superfoods getting global attention.“
Lisa Peralta
Verified Buyer
Frequently Asked Questions
What does ube taste like?
Ube has a naturally mild, earthy sweetness — similar to vanilla with a hint of nutty flavor. It’s not sugary like candy; it’s a more subtle, wholesome sweetness that pairs perfectly with milk, smoothies, or baking.
How do I make a creamy ube latte?
Simply mix 1–2 teaspoons of Purple Rooted Ube Powder with a splash of hot water, then blend or froth with your favorite milk. For a sweeter drink, add a touch of coconut sugar, honey, or maple syrup — it turns out creamy and beautiful every time.
Is ube the same as taro or purple sweet potato?
They’re often confused, but they’re different roots!
Ube is a Filipino purple yam, known for its vibrant color and naturally sweet aroma. It has a smoother, creamier flavor than taro or sweet potato.
Can I use it for baking or smoothies too?
Absolutely! Purple Rooted is 100% pure and organic, so it’s versatile for baking, pancakes, oatmeal, smoothie bowls, and even desserts like ube cheesecake or ube pancakes. It adds both nutrition and a stunning purple color naturally.
Where is Purple Rooted sourced from?
Our ube is sustainably grown by small family farms in the Philippines, carefully harvested and dried to preserve its natural nutrients. We take pride in supporting local farmers and sharing this Filipino superfood with the world.
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